Instagram is one of the most popular social media platforms in the world, with over one billion active users. It has become an essential tool for businesses and influencers to promote their products and services. However, if you rely on Instagram’s branded content tools, you may be in for a surprise. In this article, we’ll discuss why some users are no longer eligible to use these tools and what you need to know.
Why Are Some Users No Longer Eligible to Use Instagram Branded Content Tools?
In recent months, Instagram has been cracking down on fake followers and engagement. They have implemented new algorithms to detect accounts that use third-party apps or bots to increase their following and engagement. As a result, some users who have violated Instagram’s policies have received notifications that they are no longer eligible to use branded content tools.
Branded content tools allow users to tag a business partner in their posts, which makes it easier for them to track the performance of their sponsored content. It also helps businesses ensure that their sponsored posts comply with advertising guidelines. However, if you receive a notification that you’re no longer eligible to use these tools, you won’t be able to tag your business partners in your posts anymore.
What Does This Mean for Influencers?
If you’re an influencer who relies on sponsored posts for income, this news may be concerning. Without being able to tag your business partners, it may be more challenging for them to track the performance of your sponsored content. This could potentially lead to fewer sponsorship opportunities in the future.
However, it’s important to remember that there are still ways to work with brands without using branded content tools. You can include disclosures in your captions or create a separate page on your website where you list all of your sponsored posts.
What Does This Mean for Businesses?
For businesses, this news is also significant. It means that they may have a harder time tracking the performance of their sponsored content. However, it’s essential to remember that there are still ways to work with influencers without using branded content tools.
Businesses can ask influencers to include disclosures in their captions or create a separate page on their website where they list all of their sponsored posts. They can also ask influencers to provide engagement metrics and other performance data manually.
How Can You Regain Eligibility?
If you’ve received a notification that you’re no longer eligible to use Instagram’s branded content tools, don’t panic. You may be able to regain eligibility by following these steps:
1. Stop using any third-party apps or bots that violate Instagram’s policies.
2. Report any suspicious activity on your account, such as unusual spikes in followers or engagement.
3. Wait for Instagram to review your account.
It’s important to note that Instagram doesn’t disclose the exact reason why some users lose eligibility for branded content tools. However, if you follow these steps, you’ll have a better chance of regaining eligibility.
Final Thoughts
Instagram’s crackdown on fake followers and engagement is a step in the right direction for maintaining authenticity on the platform. However, it may cause some inconvenience for businesses and influencers who rely on sponsored posts. If you receive a notification that you’re no longer eligible to use branded content tools, don’t panic. There are still ways to work with brands without using these tools.
Remember to always comply with Instagram’s policies and guidelines, and focus on creating authentic content that resonates with your audience.
References:
– https://www.instagram.com/about/legal/terms/updated/
– https://influencermarketinghub.com/how-to-use-instagram-branded-content-tools/
– https://later.com/blog/instagram-branded-content-changes/
– https://www.businessinsider.in/advertising/news/instagram-is-clamping-down-on-fake-followers-and-likes-by-targeting-third-party-apps/articleshow/70411057.cms
